“Soutpiel”
~ an English speaking South African. Coarsely translated, it is Afrikaans for salt + penis. Afrikaners joke about English speaking South Africans having one foot in Britain and the other in South Africa, with their dangly bits in the Atlantic Ocean.
Almost every English speaking South African has their roots in Britain, whether it’s as far back as the early 19th century with the 1820 British settlers or 2 to 3 generations ago, when British immigrants made their home in a prospering South Africa to eke out a better life for themselves and families.
How things have changed, and in 2022 a struggling South African economy is forcing many South Africans, like us, to do business abroad to keep their businesses running and people employed.
South Africans are known for their hard work and ingenuity—true crackerjacks, really—except for those in government. The weak South African rand presents a unique opportunity for South Africans to offer Britain exceptional services at highly competitive rates.
If you are a small to medium size business in Britain, talk to us and we’ll save you over 30% on your digital marketing budget, as well as deliver better outcomes – guaranteed.
Also read:
Outsourced digital marketing in the UK – how we got here
The story of what led Crackerjack, a South African marketing business, to shift focus and become a successful digital marketing agency in the UK market with a unique value proposition.