Kevin Grey

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Kevin Grey is the Owner and Director of Crackerjack Advertising & Design, a Port Elizabeth (Gqeberha)-based agency he has transformed from a traditional advertising and design business into a modern, performance-driven digital marketing agency. With over two decades of experience spanning SEO, Answer Engine Optimisation (AEO), paid media, web development, analytics, as well as graphic design and branding, Kevin brings a practical, results-focused approach to helping businesses grow their online presence. Known for his understated, honest style, he avoids hype and “advertising ninja” clichés, preferring to under-promise and over-deliver while building long-term relationships based on trust. Working with clients across South Africa, the UK, and beyond, his focus is simple: ensure that when businesses show up online, they don’t just get seen — they get chosen.

Posts by Kevin Grey

Why Digital Advertising is the Smarter Choice Over Traditional Print and Radio Advertising

Many SMEs in South Africa operate with limited marketing budgets, making it crucial to allocate advertising budgets strategically. Traditional advertising methods, such as newspaper, publications and radio ads, have long been popular choices, but their effectiveness has significantly declined with the rise of digital media. Digital advertising offers a superior alternative, providing better targeting, cost efficiency, and measurable results.

Crackerjack 3.0 – how we got here

The story of what led Crackerjack, a South African marketing business, to shift focus and become a successful digital marketing agency in the UK market with a unique value proposition.

Inspiration for the next generation

Crackerjack MD Kevin Grey, handing over our 20-year art and design library to Prof Vulindlela Nyoni, head of the department of Visual Arts at Nelson Mandela University.